Delivering client work that is goal driven and that adds meaning and value to the brands we work with is so important to us.
Art Direction: Jason Huisman with Cleaning Well
Cleaning Well is an up and coming cleaning company with a personal approach.
To create a logo that was symbolised their BEE status as well as represented trust, had and artistic sense but also felt corporate. Their Tagline focus is that management stays part of their cleaning projects, they don't just drop and go.
We decided on the Elephant at a cleaning well as it is a symbol of trust and it is also very African. We also deigned the logo both vertically and Horizontally as well as created a badge which could be used for Social Media and signage.